The campaign, implemented in the last month of 2025 and before, during, and after the Lunar New Year 2026, aims to enhance the detection, prevention, and strict handling in accordance with the law of smuggling, trade fraud, and the production and trading of counterfeit or substandard goods. The initiative contributes to market stability, ensures a balanced supply-demand of goods, and stabilizes prices, especially for products in high demand during the New Year and the Lunar New Year 2026. The campaign also aims to prevent price spikes, speculation, and hoarding that negatively affect people’s lives; raise legal compliance awareness among producers and businesses; protect the legitimate rights of consumers and businesses; and create a healthy and competitive business environment.