At this year's festival, booths showcasing organic rice cultivated in ragworm fields, along with a range of locally produced OCOP products, became highlights of the event.
In addition to providing opportunities to promote local brands, the festival enabled producers to introduce their production processes, product stories and the distinctive values of the riverside organic farming model along the Thai Binh River.
Mr. Doan Ba Dam – Vice Chairman, Hai Phong Tourism Association
To increase the added value of agricultural products, local authorities are focusing not only on maintaining product quality but also on brand building, OCOP product development, digital transformation and trade promotion through fairs, festivals and product showcase events.
Ms. Doan Van Anh – CNS Training and Human Resources Solutions JSC.
Events linked to local agricultural specialties not only support trade promotion but also create opportunities for experiential tourism, helping enhance product value and bring agricultural products closer to consumers.