The experiential tourism product themed "The Fruit Season of Xu Dong" recently organized by the Department of Culture, Sports and Tourism attracted active participation from travel businesses and numerous tourism experts. The program aimed to promote and introduce agricultural tourism products associated with the eastern lychee brand, while giving tour operators the opportunity to conduct field surveys and connect with localities to design attractive, regionally distinctive experience tours.
To successfully develop new experiential tours, the most important thing is to create the "soul" of the tourism product. It should be more than visiting or tasting agricultural produce; it needs an emotional story that can attract visitors.
Developing the experiential tourism program "The Fruit Season of Xu Dong" not only opens opportunities to effectively exploit tourism potential in neighboring localities, but also helps increase the value of agricultural products, create sustainable livelihoods for residents, and promote rural economic development while preserving traditional cultural identity./.