Running from July 1 to July 31, the first phase of Hai Phong Promotion Month 2026 has drawn strong consumer interest with a wide range of discounted products. Participating businesses have adjusted their promotional offerings to match seasonal demand and meet consumers' essential needs.

The program extends beyond retail, with the participation of businesses in other services. During the promotion month, Bao Viet Life Hai Phong launched a new insurance product to diversify its portfolio, attract customers and strengthen its competitiveness. The first phase is expected to build on the positive momentum of retail sales and consumer service revenue, which rose 15.2% year-on-year in the first half of 2026. Trade promotion activities and supply-demand matching programs are also helping boost consumption and expand market opportunities for businesses.