For about four hours, the "Hai Phong OCOP Fair" was live-streamed on TikTok, with the participation of many content creators on social media platforms and over 20 specialty products from Hai Phong City. The livestream attracted more than 20.6 million views, with nearly 578,000 live views, which affirmed the attraction of typical local products. The Total sales amassed more than 750 million VND. The event was held by the Standing Committee of the Hai Phong City’s Youth Union in coordination with the city’s Department of Agriculture and Rural Development to evoke a change in the awareness and actions at all levels of the Youth Union and the city's people about the importance of digital transformation. /.