The launching ceremony aims to promote regulations on traffic safety and order, sidewalk order, environmental sanitation, and civilized urban lifestyle; create a tourist highlight and impression for visitors and people about Hai Phong city during the holidays of April 30, May 1, 70 years of Hai Phong Liberation Day (May 13, 1955 - May 13, 2025) and the Red Flamboyant Festival - Hai Phong in 2025; Raise awareness and self-consciousness of law compliance of traffic participants; maintaining safe traffic practices; focus on handling violations of traffic safety and order.

The launching ceremony raises the matter of the responsibility of the head of the Ward People's Committee and the role of the Fatherland Front and ward organizations in participating in ensuring traffic order and safety, reducing traffic accidents; building and developing traffic culture in the community./.