The workshop focused on analyzing difficulties and obstacles in registering, managing, and developing intellectual property rights for key products; guiding procedures and processes for registering trademarks and geographical indications in key markets such as China, the US, Japan, and Europe; introducing and guiding the use of the international trademark registration system through the Madrid International Trademark Registration System; introducing support programs to improve the effectiveness of management and development of intellectual property rights associated with trade promotion. At the workshop, participants also shared practical experiences in developing intellectual property, promoting the role of farmer’s Association members in protecting Vietnamese agricultural product brands in the international market; The role of the Customs agency in controlling, detecting and handling imported and exported goods that infringe intellectual property rights at the border gate, ... The workshop is an opportunity for businesses, cooperatives, and production facilities to better understand legal regulations, grasp the registration process, take advantage of support programs, and proactively protect their brands and product values in the global market./.