The city’s districts have well-organized and diverse cultural, sports, and traditional festivals at historical sites, cultural landmarks, and tourist attractions. To enhance the overall tourism experience, business activities and accommodation establishments in the city prioritized improving service quality, introducing promotional programs, and organizing special Tet activities for visitors. Cat Hai district, in particular, witnessed a remarkable surge in tourist numbers during Tet, welcoming over 23,000 visitors, marking a substantial 211% increase compared to the Lunar New Year in 2023. This figure included more than 10,400 international visitors. Similarly, Do Son experienced an increase in the number of visitors during the Tet holiday, particularly to cultural and spiritual tourist destinations./.