To achieve these results, the city's tourism industry has placed a strong emphasis on innovation, enhanced advertising, promotional efforts, product development, and collaboration in tourism development since the beginning of the year. Accordingly, the Department of Tourism has created and distributed publications to promote Hai Phong tourism in 2024; conducted promotional campaigns at key events such as the Tourism Festival "Do Son - $ Seasons Destination," Tourism Festival "Green Cat Ba 2024," and the Red Flamboyant Flower Festival "Hai Phong" - Brighten up the heritage region" on popular media channels and social networking platforms managed by Hai Phong City Department of Tourism. Additionally, there has been a focus on upgrading and enhancing facilities to cater to the growing demand of tourists, as well as stepping up inspections and enforcement actions during holidays and festivals to ensure compliance and order in tourism services. The city has also been proactive in monitoring environmental sanitation and food safety standards at tourist destinations, aiming to instill a sense of comfort for visitors during their stay in Hai Phong City./.