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Purchasing power in consumer market decreases
Despite the long period of the market being quiet due to the impact of the Covid-19 epidemic, the purchasing power has yet to show any positive signs but declined drastically in the first months of 2023. 

Siêu Thị Điện máy HC Hải Phòng - Thông tin địa điểm

 

The Economic difficulties are due to the prolonged impact of the Covid-19 epidemic, causing the disruption of the global supply chain. Many manufacturing enterprises faced struggles when their orders dropped by 20-50%, forcing the downsizing of the production scale, leading to a high unemployment rate. Many workers have neither job nor income or face a sharp drop in income, so they all tighten their spending, causing a sharp decrease in purchasing power.  

Many enterprises say their revenue since the beginning of the year has decreased by about 25% compared to last year, responding to the rate decrease of purchasing power. Regarding the electronics market, the purchasing power has dropped to only 40 % when compared to the same period last year, as consumers tighten their spending.  

Customers now mainly focus on purchasing food items and essential products. In the electronics industry, there is a sharp decrease in both the number of orders and sales. Most consumers only choose to buy reasonable products at affordable prices, and the purchasing power for high-end products has reduced gravely.  

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Hai Phong Portal

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