From agricultural produce and processed foods to OCOP products, the city's distinctive products have been brought together in a single space, creating a diverse picture of local goods. The OCOP and agricultural products section alone features around 35 producers, nearly 185 product categories and about 10,000 individual products. Notably, trade promotion activities at the festival involve KOLs, TikTokers and celebrities to increase the effectiveness of product promotion on digital platforms.

The Culture, Tourism and Trade Promotion Week not only creates additional opportunities to promote products but also provides a way for traditional values to remain part of contemporary life.