The fight to prevent and repel smuggling, trade fraud, counterfeit goods and intellectual property infringement has recently been strengthened by functional forces in all fields. However, the trading in counterfeit and poor-quality goods is still complicated, requiring stronger solutions. On the consumer side, it is also necessary to equip themselves with skills to prevent counterfeit goods.

The demand for shopping at year-end often increases, the market is more bustling, which is an opportunity for businesses to boost production, but this is also a time at high risks of counterfeit goods entering the market. However, in reality, most consumers do not know what criteria to rely on to distinguish the genuine and the counterfeit ones for safe shopping. 

Without understanding of products and the law on consumer protection, it is very difficult to ensure consumers ‘rights when purchasing goods. The relevant agencies need to promote dissemination of laws as well as diversify activities to support skills in distinguishing genuine and counterfeit products to support consumers choose genuine products. Effective market management as well as consumer rights protection facilitates the prevention of counterfeit goods in the market.