The rapid development of digital technology platforms has gradually changed the habits of many travelers. Nowadays, selecting tours, travel routes, sightseeing locations, and even booking transportation tickets or hotel rooms can be easily accomplished with just a few simple steps through applications on electronic devices and smartphones. This not only saves time for both tourists and service providers but also allows travelers to easily access necessary information, enabling them to proactively manage their time and plan according to each trip.

Technology platforms also provide numerous benefits for service providers. Digital transformation is identified as a development strategy for the tourism industry. Therefore, in addition to effectively utilizing existing products, Hai Phong's tourism sector has successfully implemented digital transformation across nearly all areas of the industry, thereby promoting the growth of the city's tourism by optimizing the benefits for businesses as well as enhancing customer experiences./.